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How to find and tell your Brand story 
Petra Zink Petra Zink

How to find and tell your Brand story 

Storytelling has grown in popularity over the last few years but in fact, it’s the oldest form of communication. And still, it’s one of the biggest challenges most people face when building their Personal Brand: telling their own story.

Good news: there is a way how you can identify your signature story. So read on …

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How to speak so that people want to listen
Petra Zink Petra Zink

How to speak so that people want to listen

Ever though” “I have no idea what they’re talking about?” or felt “No one is listing to me”?

Then this blog is for you because I share with you 3 practical tips you can apply straight away when you speak so people want to listen.

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Find Your Voice & Speak Your Brand
Petra Zink Petra Zink

Find Your Voice & Speak Your Brand

To stand out and to be recognisable, consistency is key. Your Brand voice helps to communicate your values, your personality as well as your message. Find out the 3 steps you can take to find your voice and speak your Brand

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Metaphorically Speaking - Storytelling Through Metaphors and Analogies
Petra Zink Petra Zink

Metaphorically Speaking - Storytelling Through Metaphors and Analogies

Metaphors and analogies are a great way to bring a story to life. And this is nothing new; we have been using metaphors & analogies for ages.

They help us see things in new light and spice up our storytelling in that they simplify the complex & engages the audience.

We are joined by Joeri Schilders t talk about how you can spice up your storytelling with metaphors & analogies.

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How To Use Your Digital Brand To Launch A New Career
Petra Zink Petra Zink

How To Use Your Digital Brand To Launch A New Career

It can be difficult to launch a new career, but it’s not impossible, especially when you build and leverage your Brand, more specifically - your Digital Brand which makes the process easier and also a lot quicker.

The biggest benefit of you investing in a strong online profile and presence is your visibility and searchability.

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DIGITAL SPOTLIGHT - Interview with Nathan Warner
Petra Zink Petra Zink

DIGITAL SPOTLIGHT - Interview with Nathan Warner

With the world having gone online, you cannot not have an online presence. It starts with your profile set up, your content as well as how you show up on virtual meetings. In order for you to make the best impression, we share some tips, tricks and tools you can put into practise straight away.

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How to be confident, speak up and be assertive (when you’re not) – 11 scientific strategies to implement straight away 
Petra Zink Petra Zink

How to be confident, speak up and be assertive (when you’re not) – 11 scientific strategies to implement straight away 

You put in the long hours, you’ve done the heavy lifting, jumped in to cover the gaps that others left to make the project a success and instead of you getting recognised, someone else does– maybe even someone less talented or less qualified gets the credit for it.

Fortunately, there are a few simple tricks you can use straight away to give others the impression you’re in control.

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Turn A No Into A Yes
Petra Zink Petra Zink

Turn A No Into A Yes

Getting a ‘no’ can be a hard pill to swallow which is often why we hold back to even ask for it and when we ask and get the rejection, we don’t take it any further. This is where the magic happens so read on how you can turn an objection into an opportunity.

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Afraid To Ask For More? Here Are 10 Questions To Negotiate Anything
Petra Zink Petra Zink

Afraid To Ask For More? Here Are 10 Questions To Negotiate Anything

Being able to get your point across and dealing with unpleasant situations are key skills to master if you want to progress in your career.

Unfortunately, negotiation isn’t something that we are taught well in school and quite frankly for many, it can be also quite intimidating which is why most of us avoid it if we can. But there is a better way to do it: prepare and learn how it’s done in an effective way. Read on

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