The Future of Leadership is Built on Trust, Authority & Influence

In today’s world, leadership isn’t just about making decisions—it’s about shaping industries, commanding trust, and controlling the narrative.

Whether you’re a senior executive, high-growth entrepreneur, or industry leader, your ability to lead—and win—depends on how well you:
✔ Build trust at scale
✔ Establish authority in a crowded market
✔ Shape the conversations that drive business, influence, and opportunity

That’s exactly what Petra delivers.

Why work with Petra?

🔹 Strategic Influence for High-Stakes Leaders
Petra works with CEOs, senior executives, and industry-leading entrepreneurs to help them turn credibility into competitive advantage.

🔹 The New Currency of Leadership
Influence isn’t just about visibility—it’s about controlling the narrative, shaping industries, and being the voice people trust.

🔹 Business Power Meets Market Authority
Whether you’re leading a high-growth company, preparing for an IPO, or positioning your brand for industry dominance, Petra’s frameworks help you turn leadership presence into market influence.

✅ Trusted by 300+ senior executives, industry leaders, and high-growth entrepreneurs.
✅ Advisor to senior executives, VC-backed founders & global business leaders.
✅ Host of The Trusted Authority Podcast—helping leaders build credibility, influence, and executive presence.
✅ Future of Leadership Expert & High-Stakes Influence Strategist.

Petra’s most requested speaking topics

✅ The Power of Trust – How Senior Executives & Entrepreneurs Build Influence in Economy 4.0
✅ From Expert to Authority – The Playbook for High-Stakes Leadership in Business & Industry
✅ The Leadership Trust Crisis – How Decision-Makers Can Rebuild Credibility & Shape Narratives
✅ Mastering the Art of Business Influence – How Executives & Entrepreneurs Scale Their Authority
✅ Controlling the Narrative – How Leaders Can Own Their Influence & Build Market Power

Why book Petra?

  • High-impact insights tailored for corporate & entrepreneurial leadership.

  • Tangible, ROI-driven frameworks—not just theory.

  • Engaging, dynamic, and action-packed sessions that shift perspectives.

Ready to build unshakable trust, establish executive authority, and position yourself as the leader people listen to?

This is exactly what you get when you work with Petra Zink:

She is specialised in future-proofing individuals and organisations by helping them transform their expertise and authority into compelling Personal Brands so they can go from being the technical expert to the trusted authority and monetise their competitive advantage. 

Petra believes that Personal Branding is the bridge between career skills and career success, and she recently launched the Trusted Authority - The Podcast for the driven corporate professionals who want to learn how to go from expert in their company to an authority in their industry.

Petra has worked with 300+ professionals on building and monetising their Personal Brand so they can make a bigger impact.

Petra Zink is a globally recognised authority on leadership influence, executive trust, and market positioning.

She is the author of Trusted Authority™, host of The Trusted Authority Podcast™, and a sought-after keynote speaker who helps senior executives, high-growth entrepreneurs, and leadership teams turn trust into their most valuable competitive asset.

As the founder of impaCCCt and The360Talent.Co, Petra works with leaders and organisations to future-proof their leadership, scale influence, and build high-impact authority in Economy 4.0.

Her work has been featured in Forbes, Yahoo Finance, The CEO Magazine, news.com.au, Marie Claire, and top industry podcasts.

Petra regularly speaks at corporate and industry conferences, leadership retreats, and private executive forums, where she delivers actionable insights on executive trust, leadership influence, and market dominance.

She is an official Forbes Coaches Council member, certified Personal Branding and Digital Strategist, recent author of the ‘Trusted Authority’, the host of the Trusted Authority -the Podcast and has been featured on news.com.au, The CEO Magazine, Yahoo Finance, Forbes, Marie Claire, Get it Magazine as well as on various podcasts.

As the founder of impaCCCt and The360Talent.Co, Petra’s coaching and training programs helps leaders, their teams and businesses to future-proof themselves by building and monetising authority brands.

She typically speaks at corporate and industry conferences, public events like LinkedIn Local, runs workshops and leadership retreats, consults and coaches leaders and their teams to reinvent themselves to grow their businesses and careers to get ready for the Future of Work.

Why Leaders & Event Organisers Trust Petra Zink

✔ Proven expertise on global stages
From exclusive leadership retreats to high-stakes corporate conferences with 4,500+ attendees, Petra knows how to command a room, engage decision-makers, and deliver insights that drive action.

✔ More than just a Keynote—A full experience
Every engagement includes:

  • Pre-event strategy call to align messaging with your business goals

  • Personalised video message to excite and engage participants before the event

  • Follow-up content to reinforce key takeaways

  • 30-minute post-event debrief to ensure long-term impact

  • Social amplification to over 23,500 LinkedIn followers & 6,500 Instagram audience

✔ Data-driven & story-powered Keynotes
Petra blends cutting-edge research with real-world leadership stories to deliver actionable, high-impact insights that don’t just inspire—but shift perspectives and drive results.

  • “Petra's "Create Magnetic Content to Lasso Leads on LinkedIn" workshop was everything I hoped for and more. She is very generous sharing her knowledge and filling her presentations with actionable ideas and examples. Petra created a step by step, easy to follow, easy to understand program for creating LinkedIn content to support personal branding. She took what can be a daunting and complex process and helped us walk away with the inspiration, tools and knowledge to activate a sustainable and scalable LinkedIn Content Campaign. I have ever experienced a workshop like this --- generosity, learning and and takeaways for readiness and action. I highly recommend Petra to anyone who desires to learn a unique program for connecting personal branding with LinkedIn content creation and strategy.”

  • “Petra’s presentation was incredible. It was filled with wit, excitement, wisdom and experience; step by step strategies to create a plan and enjoy the results for our businesses, our clients, and our careers community. Bravo, Petra. Your energy made it the fastest two-hour session. I could have enjoyed another two hours (okay, okay, I'll admit it, I could have enjoyed another four hours!!!!) You taught us so much about content and structure for our social media outreach! Now, we can all easily build out exciting, relevant, and timely content for our followers. Thank you - well done! You are such a pro!”

  • “Petra did a fantastic job! She delivered a laughter-filled keynote address with a powerful message. Her presentation about “Future of work” was outstanding. She was extremely professional in her presentation and highly educated in the subject she presented. She is simply a superstar in her field.”

  • “Petra delivered a compelling presentation in a clear and easy-to-understand way. She was a confident and capable public speaker who held the audience’s attention throughout her presentation.

    I personally came away wishing that I had known about the importance of monetising my personal brand when I first started my career years’ ago.”

  • “Petra's presentation was totally on point for the students, especially her stress of soft skills such as cross-cultural competency, team work etc, which are very relevant to the political science/humanitarian/development world. Petra's talk was very responsive to the needs of her audience, and gave them a business orientated perspective on the job market.”

    University of Queensland, 2019

MOST REQUESTED TOPICS

  • Turn your expertise into trusted industry authority: How to go from unknown to known

  • Welcome to the Trust [issue] Economy: Navigating leadership and business growth in a world where trust is scarce and influence is everything

  • The Future Leader - How to influence and lead in a more complex and connected world of work

  • Building Trust at scale - Your key to influence in Economy 4.0

Some examples of previous topics

Beyond Credentials: Why You Need To Become The Trusted Authority In Your Field, Not Just The Technical Expert

  • Build A Portfolio Career To Diversify Your Risk And Multiply Your Income

  • Re-invent Yourself And Your Career Today For The Future of Work

  • Social Media for Personal & Employer Branding

  • The Social CEO - Social Media made easy for Executives

  • Future Skills In Demand And How To Prepare And Recruit For Roles That Don’t Exist Yet

  • The Proven 3 Steps Framework To Build An Impactful Personal Brand

  • Digital Disruption In Recruitment And In Talent Strategies

  • Build Your Brand On LinkedIn To Skyrocket Your Career And Business Growth

These are just a few examples I have been speaking about at corporate conferences, Leadership retreats, industry events, Start Up Accelerator Programs, Universities and in-house Trainings. 

Interested in a topic around career, branding, personal and professional development, lifestyle and future employment for your company, event or conference?

Blogging, Media Statements, Podcast, in-person
Interviews or Online Chat

If you need a quick Statement for a Press Release, Contribution for a Blog or a Participant in an Online Chat or Webinar, these are the Topics I cover:

  • From Technical Expert to Trusted Authority - Career Success goes beyond Credentials

  • Reinventing Careers in the Future of Work

  • Boosting Executive Influence and Authority through Trust

  • Power Personal & Employer Branding: How to stand out in a noisy world {without being loud]

  • Accelerate your Authority Brand - Leverage LinkedIn for Career & Business Growth

  • The Future Leader: How to influence and lead in a more complex World of Work

I regularly contribute for podcasts, online magazines and website authorities like forbes.com, hashtagHR.com.au, Yahoo Finance, Marie Claire ...