W H E R E   E X P E R T I S E

B E C O M E S

A U T H O R I T Y

LEAD WITH TRUST,

BUILD WITH AUTHORITY.

From expert to leader: Position yourself as the authority your industry looks to.

Congratulations! You’ve just been promoted to partner—or you’re ready to take the leap into your own consulting practice. You’ve spent years honing your expertise, solving complex problems, and delivering results (while making others look good along the way).

But now, the rules are different.

Being brilliant at what you do isn’t enough anymore. To lead, you need more than expertise—you need influence, authority, and trust.

In this new role, it’s no longer just about being the best at what you do. It’s about becoming the go-to, the trusted authority in your field. You’re not just a technical expert anymore—you’re the leader driving new business, shaping strategy, and building influence in your market.

How do you go from being the person who gets the job done to the person who influences key stakeholders, wins business, builds relationships, and drives growth—all while maintaining your expertise?

The key to your success?

You need to build trust at scale and positioning yourself as the authority your market looks to.


Welcome to Trusted Authority™— A step-by-step blueprint to position yourself as the Authority in your industry

The Trusted Authority™ Program is a premium, step-by-step system and community designed for high-performing professionals, partners, and entrepreneurs who want to establish themselves as industry leaders, attract high-value opportunities, and scale their impact—without relying on internal marketing teams or constantly chasing clients.

Through this program, you'll:

  • Build your Authority Brand to position yourself as the trusted expert in your field.

  • Create content that builds a community around your thought leadership and converts followers into clients.

  • Leverage platforms like LinkedIn to attract and nurture your ideal decision-makers.

  • Implement systems to scale trust and turn your expertise into monetised assets, so you can stop trading time for money and focus on delivering exceptional results.

This isn’t about working harder. It’s about positioning smarter, leveraging better strategies, and building systems that scale your success.

Whether you're consulting independently or stepping into a larger leadership role within your organisation, the Trusted Authority™ Program empowers you to influence at scale, attract career-defining opportunities, and lead with trust in Economy 4.0.

Here’s what you’ll achieve with the Trusted Authority™ program

1. Build an Authority Brand that attracts the right opportunities

Position yourself as the obvious choice in your industry. Learn how to package your expertise into a brand that commands respect, trust, and influence. Stop chasing clients and start attracting them effortlessly.

2. Shift from technical expert to strategic leader

You're excellent at what you do and your technical skills are refined, but now it’s time to own the bigger conversation. You’ll learn how to communicate your expertise in a way that influences decision-makers and positions you as a trusted advisor, not just a problem-solver.

3. Master business development without the ‘salesy’ feeling

If selling feels uncomfortable, you’re not alone. The Trusted Authority™ program will show you how to seamlessly weave business development into your daily activities—so you can close deals and grow your client base naturally, without feeling like a salesperson.

4. Systemise your influence

Influence isn't just built through one-off conversations; it's about creating scalable systems that allow you to build trust over time. You’ll learn how to leverage speaking, content creation, and networking to create a consistent and reliable pipeline of opportunities.

5. Expand your network and create lasting relationships

As a consultant or partner, relationships are your currency. The Trusted Authority™ program will teach you how to build meaningful, high-value connections that translate into business growth and long-term success.

6. Enhance your credibility and visibility

Use proven strategies to enhance your professional presence and visibility in your industry. Gain recognition as a thought leader through engaging content and high-impact speaking opportunities that position you front and center.

7. Leverage technology for trust-building

Discover how to harness technology and digital platforms to amplify your authority brand. Learn to create scalable trust mechanisms, like testimonials and case studies, to build credibility that resonates in today's digital landscape.

What you get with the Trusted Authority™ Program:

  • Practical Deep-Dive Training: Dive into branding, influence, and authority building with practical lessons that stick.

  • Proven Frameworks and Templates: Grab ready-to-use frameworks to speed up your progress and get results fast.

  • Live Coaching Sessions: Get real-time advice tailored to your unique challenges—no cookie-cutter solutions here!

  • Exclusive Network: Connect with other senior leaders and consultants for insights and support.

  • Personalised Feedback and Implementation Support: Receive expert tips on your branding and positioning to make sure you're applying what you learn effectively.

Why it works:

Most programs teach you how to do more. Trusted Authority™ teaches you how to be more.

Leveraging insights from the world’s most successful consultants and business leaders, this program combines real-world strategies with cutting-edge influence techniques. You’ll learn how to take the authority you’ve earned and elevate it—so you can influence at scale and win business without the grind.

Early bird offer - Limited time only

If you've been waiting for the right moment to make your mark, this might just be it.

The Trusted Authority™ program is back—revamped, refreshed, and better than ever!

This is the very first time we’re offering it in this new format, and let’s just say, it’s packed with everything you need to step into your next level of influence. Whether you’re eyeing a shift into consulting or ready to level up your leadership game, this program is designed to be your go-to roadmap.

Curious to know if it’s the right fit?

Book a strategy call to chat about your goals and see how the program could be exactly what you’re looking for. Don’t wait too long—spots are limited, and this is your chance to jump in at the Early Bird stage!

Why you can’t afford to wait:

The window to position yourself as a leader in your industry is narrow. Your peers are moving fast. Those who act now will be the ones who capture the market and own the conversation.

The Authority Brand Hub – the foundation of becoming a Trusted Authority.

This is where you define and position your personal brand to stand out as the Go-To expert in your field.

Learn how to:

  • Clarify your story, values, and unique expertise to create a personal brand with purpose and impact.

  • Create your signature framework by systemising and packaging your IP and build a clear roadmap for growth and impact.

  • Build a compelling online and offline presence that does the heavy lifting for you.

The Authority Brand Hub sets the stage for everything else—your journey to influence starts here.

LinkedIn Authority Hub is where your expertise meets opportunity. It’s about positioning yourself as a trusted voice in your industry, creating a central hub for thought leadership, and building meaningful relationships—all while working smarter, not harder.

You’ll learn how to:

  • Design a stand-out LinkedIn presence that attracts the right audience and opportunities.

  • Turn your profile into an authority building platform.

  • Leverage content strategies to demonstrate thought leadership, start conversations that position you as the Go-To and increase engagement, to stay top of mind with key stakeholders.

With the LinkedIn Authority Hub, your influence doesn’t just grow—it transforms into a platform for long-term success.

The Authority Content Hub - where your ideas turn into impact. It simplifies the process of building credibility and a community around your thought leadership.

Learn how to:

  • Create novel and non-obvious content that can’t be googled.

  • Apply proven frameworks to consistently deliver authentic, high-quality content that resonates and drives action.

  • Develop proprietary content IP that solidifies your authority and turns your expertise into a tangible asset

With the Authority Content Hub, your content becomes a powerful tool to differentiate yourself, inspire trust, and lead in your industry.

Trust at Scale is where your influence meets innovation. It’s about leveraging automation, technology, and integration to amplify your authority without adding more to your plate.

You’ll learn how to:

  • Establish your own long-form content platform (like a podcast, blog, or YouTube channel).

  • Leverage technology to streamline content creation and amplify your visibility.

  • Build a lean, high-performing team to scale your influence and focus on high-value activities.

With Trust at Scale, your efforts don’t just grow—they multiply.

This is where your authority becomes limitless.

gives you the end-to-end roadmap you need to create lasting influence, scale trust, and lead your industry.

The Trusted Authority™ Program is for you if you …

  • You’ve just been promoted to a senior partner or leadership role and now must focus on business development.

  • You’ve left your corporate role and are starting your own consulting business—and need to go from unknown to in-demand.

  • You’re excellent at your craft but struggle to sell yourself and turn your expertise into influence and business growth.

  • Not knowing exactly what you want to be known for is completely normal—and it's actually a great starting point! The Trusted Authority Program is designed to help you discover and clarify your unique value proposition. Through our deep-dive sessions, you'll gain the tools and insights to identify your strengths, uncover your niche, and develop a positioning strategy that feels authentic to you. You don’t need to have it all figured out—we’ll guide you every step of the way to help you define and build your authority.

  • I understand that life and work can get busy, especially for senior professionals. That’s why the Trusted Authority Program is designed with flexibility in mind. You’ll have access to the course materials for the full 12 weeks, allowing you to work through the content at your own pace. Plus, our live coaching sessions are recorded, so you can catch up whenever it suits you. The program is structured to be actionable without overwhelming your schedule—ensuring you can make meaningful progress even if you're pressed for time.

  • The Trusted Authority Program is specifically designed for senior professionals who already have significant experience and expertise in their field. It’s tailored for those who are ready to move from being "the doer" to positioning themselves as a leading authority, whether you’ve just been promoted to a partner role or are transitioning into consulting. This program isn’t a quick fix or a beginner's course—it’s about building sustainable influence and trust at scale. If you're serious about accelerating your career or consulting practice, this program provides the advanced strategies, frameworks, and peer network to help you achieve that.

  • On average, you’ll need about 3-5 hours per week to engage with the course materials, live coaching sessions, and exercises. The program is designed to be flexible and accommodates busy schedules, so you can progress at your own pace during the 12-week window. The more you put in, the more you’ll get out, but we’ll help you prioritise the most impactful actions for your situation.

  • You didn’t get to where you are now over night and the same goes for you establishing yourself as an industry authority. Building trust and authority takes time, but our Trusted Authority Program is designed to give you both short-term wins and long-term growth. Throughout the 12 weeks, you’ll develop and implement strategies that build momentum over time. The frameworks we provide are proven to work, but consistent effort is key. While it’s not an overnight solution, we’re here to guide you through the journey and help you see real, sustainable progress. The more actions you take, the quicker you see results.

Want to join the Group Program Format starting in January 2025?

Secure your spot at the Early Bird price today and hit the ground running in 2025 before the year even starts!

Don’t just take our word for it:

“Trusted Authority™ was a game-changer for me. Not only did I build my authority, but I also closed three new clients in the first month. Petra’s insights and frameworks are priceless.” – Sarah T., Consulting Partner

“I had the pleasure of working with Petra, who has been instrumental in lifting my professional profile. Petra has an incredible ability to think outside the traditional communication model and consistently finds creative ways to cut through the noise. What truly sets her apart is her knack for uncovering those unique, often overlooked details that captivate and resonate with the audience. Her strategic insights and clear vision have been invaluable in making my personal brand more visible and impactful. If you're looking for a brand strategist who knows how to make your message stand out, I highly recommend Petra.” – John L., CISO

“Petra's Authority Brand Strategy Coaching is impactful, supportive and transformative. I knew I needed to refine my business offering, transform to keep pace with AI and deliver value for my clients differently. The Authority Brand Strategy process and Petra's coaching has helped me do that. The teaching style is fun, supportive and strategically exacting. While I still have a long way to go I now know where and how to get there. Thanks so much '.” - Elise G., Communications Strategist & Facilitator

About Petra Zink

Petra Zink is a certified Personal Branding & Digital Strategist, international speaker, and author of the bestselling book Trusted Authority™. With a deep passion for empowering professionals to systemise, package, and monetise their expertise, Petra has helped hundreds of leaders and consultants transition from being the "doer" to becoming the "go-to" expert in their field.

As the founder of impaCCCt and The360Talent.Co, Petra’s mission is to future-proof individuals and organisations by equipping them with the skills and strategies to thrive in today’s trust [issue] economy. Her unique frameworks and coaching approach are designed to make lasting, transformative changes, helping professionals scale their influence and establish themselves as authorities.

Petra is also the host of Trusted Authority™ – The Podcast, a top-rated personal brand podcast. Her thought leadership is regularly featured on Forbes.com, The CEO Magazine, news.com.au, and various top-tier podcasts. With her Trusted Authority™ Blueprint, over 400+ professionals have already clarified, communicated, and commercialised their personal brands, setting themselves apart as industry leaders.

Now, through the Trusted Authority™ Program, you too can build a scalable, trusted brand that leads to business growth, deeper relationships, and long-term career success.