VIDEO SERIES: AUTHORITY ACCELERATOR
Become the Go-To in your industry
22min: How to go from being the best kept secret to becoming the Trusted Authority in your industry.
Part 1: The Game Has Changed [And So Must You]
We live in a digital-first world, and most interactions happened way before people actually met.
The question is – what will people find when they search your name online or hear about you in conversations?
And how relevant is the information they find to your desired reputation or expertise?
The 3 problems, solved.
COMMODITY – Simply referring to your credentials and titles doesn’t cut it anymore. Being able to articulate your capabilities in a way that resonates with a certain audience is what gets you the cut through.
INVISIBLE – If you are not seen by the right people for the right reasons, you can’t be considered. You can be the best at what you do and still don’t get recognised for it.
PERCEPTION = REALITY – If your brand and marketing assets don’t do the heavy lifting for you and represent you in the way you want to be perceived as, you’re letting other people take control over your level of success.
This mini-workshop series is for you if…
you are a busy executive or entrepreneur who wants to make a bigger impact, beyond their titles and credentials, leveraging your expertise and experience.
MAYBE WE HAVE ALREADY MET?
Part 2:
Trust Is Built From The Inside Out
Becoming a Trusted Authority is a process and requires taking certain steps along the way. It starts by you translating your expertise, education and experience into a compelling capability that’s unique and valuable to a particular audience.
Part 3:
Credibility = Trustworthiness [But The Way We Build Trust Has Changed]
Your personal brand is not just what you say about yourself and your immediate circle says but what the wider community says. In order for you to build and boost credibility, you can leverage the 3-O framework which is: OWN – OTHERS – ON THE GO.
Part 4:
How To Escape the ‘Expert-Trap’
Most professionals default to adding more credentials and degrees and years of experience when they feel out of their comfort zone. All it does is increase their capabilities and becoming even better at what they do. However, if you can’t be seen, you can’t be considered so being strategic in the exposure you have to decision makers is key.
BENCHMARK YOUR CURRENT LEVEL OF
AUTHORITY AND INFLUENCE
The Trusted Authority Scorecard benchmarks where you are on the journey from being the best kept secret to becoming the Go-To.
Answer 35 questions and get your scorecard
Free of charge - no strings attached in less than 5 minutes
Part 5:
Scale Your Authority
People make up their mind about you based on their interactions and experience they have with you – and that goes beyond you as a person. The question is – what will their perception be? This is where brand and marketing assets come in as you can leverage them once they are produced and can take control over the narrative.
Part 6:
YOUR ROADMAP TO BECOME THE GO-TO IN YOUR INDUSTRY
You can only move in the right direction when you know where you are and where you want to be, so to gain clarity, please take the free Authority scorecard assessment by clicking the button below to receive personalised recommendations based on your results.
ACCELERATE BUILDING YOUR AUTHORITY
If you are committed to making a bigger impact and want to become the Go-To, the Trusted Authority in your industry, but don’t have the time, resources or patience to figure everything out by yourself and you'd like to know more about our programs, we'd love to connect.
Please note, our fees range from $5k to $35k, depending on how much you want ‘done-for-you’.
In this 20-minutes complimentary strategy session, we will assess your current level of of authority and reverse engineer the steps you need to take to achieve your future goals. If there's a fit, we'll both know pretty fast!