Blog
Are you ready for PR? Let's find out! [Interview with Katie Martel]
PR is a little bit like branding - it means so much and nothing and everyone has their own definition for what it is. How would you describe PR and what are some of the maybe lesser known forms of PR?
Strategic Visibility - 19 Ways To Boost Your Reach
If you can't be seen, you can't be considered so the question is - what are some of the best strategies to get visible to the right people, for the right reasons?
From Start-Up To Scale-Up - How To Build Credibility 'On-The-Go'
You have an idea for a new product, solution or service but no social proof yet. How do you go about budding credibility and trust and get decision makers to buy into your vague solution? Find out!
Powerful Ways You Can Earn Credibility in Your Industry
Credibility goes beyond titles and credentials in this knowledge economy we’re in. The new currency is reputational capital. Read on to learn how to boost your credibility no matter the title or status you have now.
Launching, Commercialising & Scaling Innovation [Interview with Llew Jury]
No matter if you want to attract investors, clients or staff - the one thing to focus on to get their buy in is ... trust! Especially when you're in early stages of your ideas, your career or business.
AMA - Redefine Your Career Narrative
What does it take to get back to the workforce after a break, how to build a new/ expanded network, ways to boost your social/ Digtial footprint and tips to be a life-long learner are some of the topics we discuss in this AMA.
Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather]
Video - a hot topic and the next best thing after meeting someone in person. Learn how to leverage it to win more trust, more authority, more clients.
DIY Personal Brand Strategy - 22 Questions to answer
No matter if you’re starting with building your Personal Brand from scratch or you want to rebrand, work through these 22 questions and get clarity how you can go from where you are to where you want to be.
Zig When Others Zag [Interview with Malcolm Auld]
You don’t need to have unique insights, knowledge or methods to be(com) the Trusted Authority. Having unique insights about a topic and making it relevant to your decisions maker - this is what counts. Learn how to take a new twist on an old topic.
Mind The Gap - The Authority Mindset [Imposter Syndrome Edition]
If you’ve ever doubted that you have ‘enough’, know ‘enough’ or be ‘enough’ … then this blog post is for you!
Visualise, build & commercialise Personal + Business Brands [Interview with Phil di Bella]
Building and scaling a Personal Brand isn’t easy, nor for the faint of heart. However, there is a method you can follow to do exactly that and increase your influence, income and impact across industries and communities.
If You Want People To Trust You, Do This
If you’ve ever been picked last, missed out on promotions, weren’t even considered for an opportunity or didn’t get the buy in, may it be figuratively or financially, chances are - the decision maker didn’t trust you. Time to change that!