Are you ready for PR? Let's find out! [Interview with Katie Martel]
If you can’t be seen, you can’t be considered.
Visibility is a massive factor in whether you and/or your business is successful. In last week’s episode, epi 64 I discussed the visibility framework and strategies and tactics how you can increase your reach, no matter where you’re in your expert to trusted authority journey.
Contributing to trusted and established media outlets, collaborating with other credible thought leaders and brands is one of the ways to increase your credibility and visibility. It’s also called ‘social proof’, meaning you’ve been ‘vetted’ that you’re legit and know what you’re talking about.
Having said that, PR also often gets a bad rep through statements like ‘what bleeds lads’ or manipulation and most recently, also fake news.
So the question is - what role does PR play today and tomorrow where information has been democratised? How has PR evolved since the rise of social media and what are best ways to leverage exposure to your advantage?
In this interview we learn from Katie Martel, a 15-year award-winning brand and PR consultant and strategist who was named as Inside Small Business 'Top 50 Australian Small Business Leaders.’. She is the founder of CroftPR and helps some of Australia’s leading brands to drive PR with purpose, meaning there’s a greater positive purpose than just bottom’-line results.
This interview is highly practical, honest and incredible insightful so grab a pen and paper and take notes because Katie shares some tips and tools others have behind their paywall.
We discuss
What PR is and what type of media is included [hint: it’s way more than traditional newspapers and magazines]
Who can benefit from the different types of PR
What media outlets are looking for to give companies, individuals and brands exposure
Practical steps to get ready for public relations
How to deal with fear and potential negative comments
Assets you need to have ready before pitching to media
