Blog

To Brand. Rebrand. Or Reposition? [+ How You Determine What’s Best For You]
Petra Zink Petra Zink

To Brand. Rebrand. Or Reposition? [+ How You Determine What’s Best For You]

Depending on where you’re in your own career journey – you may already have built a Personal Brand and reputation around your area of expertise but want to amplify it and make a bigger impact

  • Maybe you’re at a stage where you want to change direction and don’t want to be known for your past anymore.

  • Maybe you want to fast track your career success but not sure where to start?

  • Should you brand, rebrand, reposition, all of the above or none?

Let’s find out because this is exactly what this blog post is all about!

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Your Brand. Your Future.
Petra Zink Petra Zink

Your Brand. Your Future.

This marks the end of the Future of Work Campus and the start of Your Brand. Your Future.

Learn what it takes to clarify, communicate and commercialise your point of difference = your Personal Brand.

Subscribe to the new podcast and turn in for weekly mini masterclasses, inspiring interviews and tactical tips & tactics.

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How To Manage Your Brand Through Transition
Petra Zink Petra Zink

How To Manage Your Brand Through Transition

First things first, it doesn’t matter if you’re still on the fence on whether or not to make a change to your professional or personal life or you’ve already made the call on it, we all have to go through change not only more but also through more significant.

How do you manage this transition - the right way?

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6 Signs It's Time For A Change
Petra Zink Petra Zink

6 Signs It's Time For A Change

The biggest reason why people get stuck where they are is because of the fear of change. They are hesitant to pull the plug, to go all in with something they really care and are passionate about.

Why?

Because of the uncertainty of what’s next.

But guess what?

The only constant is change and not evolving means you’re slowly but surely irrelevant.

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The Wisdom Transition  - Navigating Change At Work
Petra Zink Petra Zink

The Wisdom Transition - Navigating Change At Work

We live in a more complex and faster changing world of work where we don’t just have to change jobs more often but careers. Navigating through the emotions that come with ending and starting new chapters is an important skill to master. We are joined by Cheryl Benedict to discuss, what we can do to not only handle disruption better but actually initiate it and do it on our terms.

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The Difference Between Leadership And Thought Leadership
Petra Zink Petra Zink

The Difference Between Leadership And Thought Leadership

What is thought leadership? What makes a leader different to a thought leader? Are there traits these individuals have that other leaders don't have? What type is more suited to you and can you be both?

The answers to these questions and so many more are discussed in this blog.

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What Type Of Leader Are You?
Petra Zink Petra Zink

What Type Of Leader Are You?

Spoiler alert: leadership is not a title and has also nothing to do with your level of seniority.

It is an action and a skill that can be learnt and trained overtime.

And if you only associate leadership with managing teams, think again. In this blog I discuss the different leadership styles and also my chosen path (hint: it isn’t people management)…

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