AUTHORITY BRAND PROGRAMS
Lead with trust in the new economy: Transform your expertise into lasting influence by building an
AUTHORITY BRAND
AUTHORITY BRAND PROGRAMS
TURN YOUR EXPERT ABILITY INTO GLOBAL VISIBILITY BY BUILDING A POWERFUL
PERSONAL BRAND
SYSTEMISE, PACKAGE & MONETISE
YOUR EXPERTISE AND BECOME THE
No matter which stage you’re in, there is a program for you to support you on your journey. Built on the proven triple CCC method:
CLARIFYING your unique value proposition and build a competitive and cut-through authority positioning and messaging strategy around it
COMMUNICATING your authority positioning through a compelling and converting content and (digital) communications strategy
COMMERCIALISING your authority positioning by systemising and packaging your intellectual property and build a portfolio career around it.
LET'S BUILD YOUR AUTHORITY BRAND SO YOU CAN
MAKE AN IMPACT BEYOND YOUR TITLE
If you know you want to make a bigger impact beyond your
title and credentials but
are either to much in the trenches to see the forest for trees or can’t get the traction you want and need to establish yourself as the Go-To,
then our Authority Brand Programs are perfect for you.
Depending on the resources you have available, you can choose between the
Authority Brand Blueprint (personalised strategy and actionable roadmap of you and your team to implement) and the
Authority Brand Accelerator (personalised strategy as well the execution of tailored and done-for-you brand and marketing assets).
Both programs start with an intensive and personalised VIP day experience (7h or 2x 3.5h if delivered online),
designed to define and elevate your authority brand.
This VIP strategy day is not just a workshop; it's a strategic immersion that elevates your brand FAST and only the beginning of your authority branding process.
However, to ensure long-lasting results, both programs include 2x30min or 1x 60min coaching session per month for the next 6 months after your strategy day (12x 30min or 6x 60min coaching sessions in total).
1. Strategic Brand Architecture
Full-day in-person intensive
Comprehensive personal brand assessment
Custom brand strategy development
Digital presence audit and roadmap
2. Bi-Monthly Executive Coaching Calls (Months 1-6)
60-minute virtual sessions per month
Tailored guidance on brand implementation and challenges
3. Content Creation
Content calendar for next 6 months + done-for-you content based on existing material/ provided assets
4. Media Materials
1-pager media sheet
Branded speaker kit with 3 keynotes
Template for reaching out to media for interview opportunities
5. Digital Profile
LinkedIn profile overhaul and ongoing optimisation
10 tailored LinkedIn posts (graphics + captions) per month (60 total)
5. Thought Leadership Positioning
3x ghost-written articles
Podcast guesting strategy and outreach (3 secured appearances)
Speaking engagement opportunity sourcing
1. Strategic Brand Architecture
Full-day in-person intensive
Comprehensive personal brand assessment
Custom brand strategy development
Digital presence audit and roadmap
2. Bi-Monthly Executive Coaching Calls (Months 1-6)
60-minute virtual sessions per month
Tailored guidance on brand implementation and challenges
3. Content Creation
Personalised content calendar for next 6 months + done-for-you content based on production & post-production of:
2x Professional photoshoots: 40 high-resolution headshots and action shots per shoot
Video shoot + production:1 brand story video (2-3 minutes)
5 topic-specific expert videos (1-2 minutes each)
10 short-form content clips (15-30 seconds each)
10 branded b-roll footage for social media use
4. Media Materials
Branded 1-pager media sheet
Branded speaker kit with 3 keynotes
2 ghost-written articles on your area of expertise
Template for reaching out to media for interview opportunities.
5. Digital Profile
Custom-designed, SEO-optimised personal website
LinkedIn profile overhaul and ongoing optimisation
10 tailored LinkedIn posts (graphics + captions) per month (60 total)
5. Thought Leadership Positioning
3x ghost-written articles
Podcast guesting strategy and outreach (3 secured appearances)
Speaking engagement opportunity sourcing
PERSONALISED Podcast series development (6 episodes) with high-profile guest curation, and end-to-end management
6. Additional Training/ Support
Personal styling session
Media training and on-camera presence
Slack channel for adhoc support
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You will walk away with a comprehensive personalised strategy that covers:
1. Strategic Brand Architecture
Full-day in-person intensive
Comprehensive personal brand assessment
Custom brand strategy development
Digital presence audit and roadmap
2. Bi-Monthly Executive Coaching Calls (Months 1-6)
60-minute virtual sessions per month
Tailored guidance on brand implementation and challenges
3. Content Creation
Content calendar for next 6 months
4. Media Materials
1-pager media sheet
Branded speaker kit with 3 keynotes
Template for reaching out to media for interview opportunities
5. Digital Profile
LinkedIn profile overhaul and ongoing optimisation
10 tailored LinkedIn posts (graphics + captions) per month (60 total)
5. Thought Leadership Positioning
3x ghost-written articles
Podcast guesting strategy and outreach (3 secured appearances)
Speaking engagement opportunity sourcing
Your tailored strategy and asset development takes between 2-4 weeks and begins at $19,500 + GST.
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ADDITIONALLY to your tailored Authority Brand Strategy, you will get:
1. Strategic Brand Architecture
Full-day in-person intensive
Comprehensive personal brand assessment
Custom brand strategy development
Digital presence audit and roadmap
2. Bi-Monthly Executive Coaching Calls (Months 1-6)
60-minute virtual sessions
Tailored guidance on brand implementation and challenges
3. Content Creation
Content calendar for next 6 months
2x Professional photoshoots:40 high-resolution headshots and action shots per shoot
Video shoot + production:1 brand story video (2-3 minutes)
5 topic-specific expert videos (1-2 minutes each)
10 short-form content clips (15-30 seconds each)
10 branded b-roll footage for social media use
4. Media Materials
Branded 1-pager media sheet
Branded speaker kit with 3 keynotes
2 ghost-written articles on your area of expertise
Template for reaching out to media for interview opportunities.
5. Digital Profile
Custom-designed, SEO-optimised personal website
LinkedIn profile overhaul and ongoing optimisation
10 tailored LinkedIn posts (graphics + captions) per month (60 total)
5. Thought Leadership Positioning
3x ghost-written articles
Podcast guesting strategy and outreach (3 secured appearances)
Speaking engagement opportunity sourcing
Podcast series development (6 episodes) with high-profile guest curation
6. Additional Training/ Support
Personal styling session
Media training and on-camera presence
Slack channel for adhoc support
PERFECT FOR: Technical experts, executives, and entrepreneurs who are time-poor, want results fast, but don’t have the resources to implement the strategy.
This is a done-for-you, ‘Authority Brand in a box’ solution where you don’t need to do the heavy lifting.
Your tailored strategy + asset development takes between 2-5 weeks and begins at $52,200 + GST.
Are the Trusted Authority Brand Programs right for you?
To be successful in the application process for either of the Trusted Authority™ Brand Programs, there are a few key aspects that are required:
Proven expertise and experience in the domain you want to be known, recognised and trusted for
Significant experience in high-level business or senior roles
Interest in and commitment to sharing knowledge via content creation
Committment to using either established or newly created frameworks and professional tools as part of your commercialisation package to ensure high level of professionalism and quality outout
Openness to new ways of delivering value, packaging and commercialising your IP (intellectual property)
Financial stability with existing source(s) of income and interest in building further income streams / portfolio career
RESULTS YOU CAN EXPECT WHEN YOU CLARIFY, COMMUNICATE & COMMERCIALISE YOUR AUTHORITY BRAND
RESULTS YOU CAN EXPECT WHEN YOU CLARIFY, COMMUNICATE & COMMERCIALISE YOUR AUTHORITY BRAND
Unlock Your Influence and Impact Potential:
Trusted Authority Scorecard
Unlock Your Influence and Impact Potential:
Trusted Authority Scorecard