Blog
![Launching, Commercialising & Scaling Innovation [Interview with Llew Jury]](https://images.squarespace-cdn.com/content/v1/58f9a228a5790a4f19467f67/1660423833530-XYRQNZVE1COVC8RJR7KT/Epi+61+-+Llew+Jury.png)
Launching, Commercialising & Scaling Innovation [Interview with Llew Jury]
No matter if you want to attract investors, clients or staff - the one thing to focus on to get their buy in is ... trust! Especially when you're in early stages of your ideas, your career or business.

AMA - Redefine Your Career Narrative
What does it take to get back to the workforce after a break, how to build a new/ expanded network, ways to boost your social/ Digtial footprint and tips to be a life-long learner are some of the topics we discuss in this AMA.
![Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather]](https://images.squarespace-cdn.com/content/v1/58f9a228a5790a4f19467f67/1660421858308-JFV7OC1MX02SVFIPTGKM/1.png)
Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather]
Video - a hot topic and the next best thing after meeting someone in person. Learn how to leverage it to win more trust, more authority, more clients.

DIY Personal Brand Strategy - 22 Questions to answer
No matter if you’re starting with building your Personal Brand from scratch or you want to rebrand, work through these 22 questions and get clarity how you can go from where you are to where you want to be.
![Zig When Others Zag [Interview with Malcolm Auld]](https://images.squarespace-cdn.com/content/v1/58f9a228a5790a4f19467f67/1658007672447-KR0VZNDLJNQY47ZEVAWH/Podcast+Epi+57+-+Zig+when+others+zag+%5BInterview+with+Malcolm+Auld%5D.png)
Zig When Others Zag [Interview with Malcolm Auld]
You don’t need to have unique insights, knowledge or methods to be(com) the Trusted Authority. Having unique insights about a topic and making it relevant to your decisions maker - this is what counts. Learn how to take a new twist on an old topic.
![Mind The Gap - The Authority Mindset [Imposter Syndrome Edition]](https://images.squarespace-cdn.com/content/v1/58f9a228a5790a4f19467f67/1658006737852-A6EJGNY80Y9RJJ928DSF/Screen+Shot+2022-07-17+at+7.25.26+am.png)
Mind The Gap - The Authority Mindset [Imposter Syndrome Edition]
If you’ve ever doubted that you have ‘enough’, know ‘enough’ or be ‘enough’ … then this blog post is for you!
![Visualise, build & commercialise Personal + Business Brands [Interview with Phil di Bella]](https://images.squarespace-cdn.com/content/v1/58f9a228a5790a4f19467f67/1658006111466-EDUSBHSS2P10URFY033U/1.png)
Visualise, build & commercialise Personal + Business Brands [Interview with Phil di Bella]
Building and scaling a Personal Brand isn’t easy, nor for the faint of heart. However, there is a method you can follow to do exactly that and increase your influence, income and impact across industries and communities.

If You Want People To Trust You, Do This
If you’ve ever been picked last, missed out on promotions, weren’t even considered for an opportunity or didn’t get the buy in, may it be figuratively or financially, chances are - the decision maker didn’t trust you. Time to change that!
![The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis]](https://images.squarespace-cdn.com/content/v1/58f9a228a5790a4f19467f67/1658005329841-5XZDJDZEW0BUPS3ZXHEQ/1.png)
The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis]
The art and a science to disrupting yourself is not only how you stay relevant but also ahead of the game. Want to learn how to do it the right way? Then read on.

The Path From Expert to Authority
You’ve got the credentials, years of experience and the expertise and yet - you also know you haven’t even scratched the surface with the impact you want to make. How do you go from expert to authority? Follow the path!
![How To Speak With More Authority [Interview with Lisa Evans]](https://images.squarespace-cdn.com/content/v1/58f9a228a5790a4f19467f67/1658004760127-D2PH71BBID2LVPW7ZE4U/1.png)
How To Speak With More Authority [Interview with Lisa Evans]
If you can speak, you can influence. If you an influence, you can change the world. The question is: how do you speak with more authority to influence people?

Why Be(com)ing a Trusted Authority?
How do you stand out ion a more complex, more connected and more competitive world of work? Hint: It’s not by adding more credentials and titles … it’s by be(com)ing the Trusted Authority!