Trust & Authority: It's A Matter Of Words
We're joined by Anita Siek, a lawyer turned brand and copy strategist and creator of Wordfetti, a human-centred copywriting school and resource hub dedicated to teaching brands that don’t do normal, how to stand out through her framework that blends consumer psychology, design-thinking and words.
In this interview we discuss:
the power of words [and why they have such an impact]
common mistakes when it comes to communicating with an audience [that can break trust]
how to get started when you [think you] are not good with words
when you fail with your words, how do you recover
... and a lot more!
