Build Your Brand Authority - Beyond Your Title

Flatter hierarchies, leaner organisational structures and more collaborative work environments require a different type of leadership and building authority. You can't rely on tenure anymore to then get the title to then have the authority to make things happen.

If you want to get things done, you need to be able to influence, beyond your title. The only way to do it is by building trust.

This is exactly what this episode is all about. I share the framework of the Trusted Authority and how you can apply those principles straight away!

• CAPABILITY: translating your credentials into results that matter [to your decision maker] = Value Proposition + Authority Positioning

• CREDIBILITY: building your own framework and social proof around your capabilities

• VISIBILITY: enhancing your authority position through intentional visibility strategies