Speaking
In today’s digital-first and highly competitive economy, experience and credentials are no longer enough.
To lead with impact and drive meaningful business outcomes, you must be recognised as the trusted authority in your field— built on trust, not just titles.
Petra Zink specialises in future-proofing individuals and organisations by transforming expertise into influential Personal Brands. She helps professionals move beyond being just technical experts to becoming Trusted Authorities who stand out, lead with confidence, and monetize their unique competitive advantage.
With Petra’s guidance, you’ll gain the tools to bridge the gap between your skills and your career success. Her approach positions personal branding as the essential strategy for building influence, driving growth, and creating lasting impact in today’s competitive landscape.
As the host of the Trusted Authority - The Podcast Petra shares actionable insights tailored for ambitious corporate professionals who want to rise from being experts within their companies to recognised authorities in their industries.
Petra has worked with over 300 professionals, empowering them to build and monetise their personal brands while making a bigger impact in their careers and industries. Now, she’s ready to help you do the same.
About Petra Zink: Your Partner in Leadership and Authority Branding
Petra Zink is a leading authority in personal branding and executive influence, dedicated to helping leaders, teams, and businesses future-proof themselves for the rapidly changing landscape of work.
Certified Personal Branding and Digital Strategist: Specialising in building authority brands that drive business growth.
Author and Podcast Host: As the author of Trusted Authority and host of The Trusted Authority Podcast, Petra provides actionable insights on leadership, influence, and personal branding.
Featured Thought Leader: Her insights have been spotlighted by leading publications including Forbes, The CEO Magazine, Yahoo Finance, Marie Claire, and news.com.au, and on numerous podcasts.
Speaking, Training, and Consulting
Petra partners with organisations to inspire transformation and deliver measurable outcomes:
Keynotes and Corporate Conferences: Petra delivers impactful talks on leadership branding, trust-building, and thriving in the Economy 4.0.
Workshops and Leadership Retreats: Customised sessions to equip leaders and teams with tools for influence and future-proofing.
Consulting and Coaching: Hands-on guidance to align individual and team brands with organisational goals.
Why Engage Me?
Petra Zink brings global expertise and actionable strategies to help organisations:
Attract and Retain Top Talent: Develop authentic leadership brands that inspire loyalty.
Foster Trust and Collaboration: Build engagement within teams to drive productivity.
Accelerate Business Growth: Leverage authority and influence to thrive in competitive markets.
What Sets Me Apart?
Proven Expertise:
Having spoken at events of all sizes—small workshops, leadership retreats, and global conferences with over 8,000 participants—I understand how to engage diverse audiences and deliver impactful messages.
Beyond the Keynote:
Every engagement includes a pre-event brief, a personalised video for participants, follow-up content, and a 30-minute debrief. My audience of over 18,500 LinkedIn followers and 8,500 Instagram followers amplifies the message further.
Tailored for Impact:
Each keynote is meticulously crafted for your audience, combining research-backed insights with powerful stories to ensure lasting impact.
What does the audience say?
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“Petra’s presentation was incredible. It was filled with wit, excitement, wisdom and experience; step by step strategies to create a plan and enjoy the results for our businesses, our clients, and our careers community. Bravo, Petra. Your energy made it the fastest two-hour session. I could have enjoyed another two hours (okay, okay, I'll admit it, I could have enjoyed another four hours!!!!) You taught us so much about content and structure for our social media outreach! Now, we can all easily build out exciting, relevant, and timely content for our followers. Thank you - well done! You are such a pro!”
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“Petra did a fantastic job! She delivered a laughter-filled keynote address with a powerful message. Her presentation about “Future of work” was outstanding. She was extremely professional in her presentation and highly educated in the subject she presented. She is simply a superstar in her field.”
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“Petra delivered a compelling presentation in a clear and easy-to-understand way. She was a confident and capable public speaker who held the audience’s attention throughout her presentation.
I personally came away wishing that I had known about the importance of monetising my personal brand when I first started my career years’ ago.”
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“Petra's presentation was totally on point for the students, especially her stress of soft skills such as cross-cultural competency, team work etc, which are very relevant to the political science/humanitarian/development world. Petra's talk was very responsive to the needs of her audience, and gave them a business orientated perspective on the job market.”
University of Queensland, 2019
Some examples of previous topics
Petra Zink delivers dynamic and impactful presentations designed for leaders, executives, and organisations ready to thrive in a rapidly changing world. Her expertise spans personal branding, leadership influence, and future-of-work strategies.
Examples of recent speaking topics:
From Expert to Trusted Authority: Redefining Leadership in the Trust Economy
Explore how leaders can transition from technical expertise to influential authority, building trust and driving impact in the new economy.Future-Proof Leadership: Building Influence for the Evolving Workplace
Discover the critical skills and strategies leaders need to thrive in the Future of Work while aligning personal branding with organisational success.Content as Capital: Turning Leadership Expertise into Scalable Influence
Learn how to transform insights into high-impact content that builds trust, fosters engagement, and drives business growth.
Blogging, Media Statements, Podcast, in-person
Interviews or Online Chat
Whether it’s a blog article, media statement, podcast appearance, in-person interview, or online chat, Petra Zink provides insightful, actionable commentary on topics shaping leadership, personal branding, and the Future of Work.
Sample Topics Include:
From Technical Expert to Trusted Authority: Why career success today requires trust, not just credentials.
Reinventing Careers for the Future of Work: How to stay ahead in a constantly evolving workplace.
Boosting Executive Influence and Authority Through Trust: Strategies to lead with impact and credibility.
Power Personal & Employer Branding: Standing out in a noisy world—without being loud.
Accelerate Your Authority Brand: Leveraging LinkedIn to drive career and business growth.
The Future Leader: How to influence and lead in a more complex world of work.
Media Contributions
Petra regularly contributes to podcasts, online magazines, and leading platforms such as Forbes.com, HashtagHR.com.au, Yahoo Finance, and Marie Claire.