Now more than ever, key for being considered for career and business opportunities is to stand out for all the right reasons.
Not only do any given job posting receive hundreds of applicantions but you're now competing with a global talent pool which makes it even harder to stand out. If you want to make a mark and create your own opportunities, you need a strong personal brand.
More importantly, you need an online presence that tells your story in a way that showcases your unique value, experience, and skills. It's where you'll prove you're not "just another talent" and someone people not only want, but need.
A strong online profile and presence can do the heavy lifting for you and make you stand out from the crowd and open up new opportunities others wouldn't get exposed to it.
Imagine having such a compelling presence that doesn’t just tell people about your value and why they NEED you — but actually SHOWS them.
We are joined by heavy hitters in the space who have made online profiles, presence and communication their career:
KAREN TISDALL
An early-adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Identifying a niche and foreseeing the importance of how professionals are perceived online, Karen began her LinkedIn profile writing business. A decade on, she has written thousands of profiles for C-level executives and is ranked as one of the top 10 independent LinkedIn trainers across Asia Pacific.
MALCOLM AULD
Malcolm is one of Australia’s most respected marketers and marketing educators.
He has written 6 marketing books and taught executives in 22 countries.
Living and working in the USA, Asia and Australia has exposed him to numerous cultures and experiences, working on global brands and small businesses.
His lessons are peppered with real-world stories that both entertain and educate.
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JORDAN CANNON
Jordan is the personification of what a portfolio career looks like: she is the author of ‘Turn Your Blog Into a Career’, Social Media Influencer Campaign Strategist, Digital Marketing Specialist and Creative Advertising Academic.