Trust as Currency: Strategies For Success in the Trust Economy [Interview with Michelle Hughes]

Whilst everyone is still talking about the knowledge economy, what we really need to start thinking about is the next iteration- the trust economy thanks to the rise of AI, deep fakes and their likes.

Whilst its commonly known that trust is the deciding factor whether we engage someone or not, whether we recommend someone or not but also whether we pay them or not, it's been hard to measure how much it actually impacts the results.

Until now as Michelle Hughes researched trust in professional services as part of her MBA studies and today she shares with us her findings [which are nothing short of mind-blowing].

About Michelle

Hughes Michelle Hughes, an accomplished Executive Leader, has amassed a decade of expertise in steering growth, innovation, team development, process efficiency, client experience, and quality. Notably, Michelle has held the pivotal position of Chief Marketing Officer at McCarthy Durie Lawyers, where she orchestrated firm revenue, spearheaded innovation, and ensured rigorous compliance.

Her track record is punctuated by the successful implementation of automated customer feedback systems, with new development on AI and CRM integrations, and the achievement of substantial revenue growth milestones.

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Check out all show notes and further resources over at https://www.impaccct.com