Who Thinks Personal Branding Works?
Gary Vaynerchuck does. Along with many others, and here's why you should, too.
More entrepreneurs and professionals see and asses the current landscape of work clearly as it is:
More saturated with talent than ever
Technology and its complexities are changing every aspect of organizations and professional work
Upskilling and reskilling is a necessity
Attention is a currency, and therefore, is key to more opportunities
So what if, in the midst of all these, you can influence and control how your career will remain on top?
This is where Personal Branding comes in, and there is no better time to start building one than now.
This is something that entrepreneur and social media star Gary Vaynerchuck or Gary Vee, as he is more popularly known as, have understood from the get-go. He's built companies and brought in income from different avenues simply by being himself, and by slowly but surely investing on his Personal Brand. He has since then benefited greatly from it and consistently advocates for people to work on theirs.
"Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career."
"It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level." – Gary Vaynerchuk
Gary Vee is not the only one aboard the ship. Here's what more industry experts are saying about Personal Branding and how it has personally helped them in their endeavors:
"You need to figure out yourself and your voice, and just let it happen." – American talk show host, Jon Stewart
"It’s about selling the personality more than it’s about selling the actual records that you’re making." -- DJ, Diplo
"If people like you they will listen to you, but if they trust you, they’ll do business with you." – New York Times bestselling author, Zig Ziglar
"Your brand is what people say about you when you are not in the room. – Amazon founder, Jeff Bezos
"If you are not a brand, you are a commodity." -- marketing author and professor, Philip Kotler
"Your personal brand serves as your best protection against business factors you can't control." – businessman and author, Dan Schawbel
"Stay true to your values. That’s why you were a success in the first place, and that’s how you make incredible things happen.” – marketing and brand management director, Rafe Offer
As much as they are convincing, you're probably asking and comparing it to your current situation, "Why would I need a personal brand for myself?"
Here are some common situations I've addressed over the years with my clients that might be your case, too:
You are in the C-suite or Executive role, but still feeling unaccomplished and want to create a bigger impact and sustainable income
You feel stuck, and want to make a pivot and enter a new role or a new industry but don't want to start from the bottom
You are yearning for career growth; Whether in the form of a more senior position, more avenues for income or opportunities
You are low on confidence but know there is a lot of potential in what you can do and be
You are looking to use your expertise to build an audience or a following and become a valuable figure in your field
You want to remain relevant amidst the current technological and any future disruption
Taking all of these into consideration solidifies the role of Personal Branding in creating and restructuring well-aligned careers for professionals. It is a demand that is strongly affected by internal and external factors, the former which you can control and change, and the latter you can influence.
If you want to have an honest and challenging conversation with no fluff and thoughtful feedback, send us a message and see if you qualify for our coaching packages. We believe in you, take the leap today.