DON'T Do These: Personal Branding Mistakes to Avoid

There are 3 major mistakes I see people making, over and over again with their Personal Brand.
 

1. Starting too late

It takes time to build a reputation (= your Brand). However, often people leave it to the last minute and only get active when they want to change jobs, got laid off from redundancy, bankruptcy, automation, or the likes.

PRO-ACTIVE over RE-ACTIVE is key!

2. No clear positioning

Having a clear positioning, a unique point of difference and a defined purpose is the key to stand out. If you confuse, you lose. Mindless and comment-less sharing of random articles = No No.

3. Inconsistency

It takes time to build relationships. 100% on day x 0% next day = 0% overall

What big Personal Brand mistakes have you made yourself or saw others do?