109. From Resume To Reputation: How To Stand Out In The [Online] Crowd [Interview with Mitch King]

If you've been wondering how to build your personal brand and presence online through content but either not sure how to get started, worried about negative comments or not sure how to manage restrictions from your company doing so - this interview is for you!

Mitch King is joining us in this week's episode to share his journey and experience creating content on LinkedIn, some of his learnings when it comes to creating content that actually moves the needle and also practical tips how you can navigate the balance between building your company/ employer brand and your personal brand.

In this episode, we cover:

  • some of the not-so common reasons why building your presence and social footprint is a good idea

  • what works at the moment when it comes to content creatin and cutting through the noise

  • practical tips and tactics how to get started creating content

  • a work-around technique if your company isn't supporting your ambition to build your personal brand online

  • how to stand out to a recruiter

  • ... and a whole lot more

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Want to become the Trusted Authority in your field by building and monetising your expertise?

Here are a few ways you can get started with my resources:

1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority   

2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials.

3.) Book your complimentary 20min Strategy Session

4.) Connect with Petra Zink on LinkedIn

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How To use LinkedIn In 2023 To Build Your Brand Or Business

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Reimagine And Redefine Your Career To Stay Relevant - Part 2