Brand Leadership by aligning CX with EX [Interview With Meqa Smith]
Different times require a different way to create results and this is where innovation comes in.
The definition of innovation is not necessarily creating newness but making sense of what you have and connecting it to make it a new solution.
This is in the end exactly what the Trusted Authority framework is all about - and If you’ve listened to the the show for a little while, you know how much I’m banging on how powerful it is to connect 2 worlds that are relevant. To you (based on your background) and your decision maker to future-proof yourself, set yourself apart from the competition by creating an economy of one that can’t be duplicated.
We are joined by someone who has done exactly that: addressing a current industry trend that needs a different solution compared to what’s been considered as ‘best practise’ in the talent attraction and engagement space:
Meqa Smith is joining us for a candid conversation on how she could reinvent herself by combining her past experience as director human interest at Saatchi & Saatchi and roles in marketing to create her new positioning and a business around it where she now supports businesses who truly value their people looking to improve both employee wellbeing and business performance in a practical, sustainable, and cost-effective way.
Meqa is all about becoming unforgettable, which is also why she named her business, The Unforgettable Way™.
In this episode, we cover:
The Trusted Authority framework of connecting 2 worlds applied [and how you can do it too]
What it takes to set yourself apart in a busy and noisy world
How personal brand, company brands and employer brands collide and best ways to leverage each other for maximum results
The [future of] employee experience to be(come) a market leader
… and a whole lot more