Why is it so hard talking about yourself beyond your job?
(I know it's not just me and don't worry, it's not just you either!)

Pretty much every single client I work with second-guesses themselves and talk around the bush or simple try to avoid this part of coaching for all costs ... until they realise it's actually not that hard and exactly the ONE thing they need to do to get to the next level.)

'So tell me about yourself'
'Write the 'about-me' section'
'Update your LinkedIn summary'

As simple as those tasks sound, for most people it's the most dreadful thing anyone can ask them to do.

Been there? Nodding your pretty little head?
Then this one is for you!

The big Q here is
Why are we not proud about, confident and content with talking about ourselves but feeling like a bragger instead?

It's because we haven't done the groundwork - the positioning - first.

🤔Would a company spend a ton of money on TV advertisement when they haven't developed the product yet?

🤔Would an investor put all their funds into an idea they are not clear about the risks and opportunities?

🤔Would a Brand look for influencers when they don't know to whom they are appealing to?

The likelihood that - for successful companies and brands - the answer to those questions is NO is high.

So why would you start (aka waste time, money and energy) with perfecting the finishing touching when you haven't done your groundwork first?

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This is where most people get it wrong ...

Master your LinkedIn profile, perfect your CV, prepare for interviews, pay a fortune for the course to upskill you on xxx ....

There are a ton of 'quick magical solutions' that promise you to help you stand out, get the pay rise, get into the C-suite, ....

That is all well and good when you know exactly what it is that you want to beand how that translates into what you do and you just need the final touch.

Fact is however, that too many of us are waking up each day saying, “I really don’t wanna do this sh-t anymore.”

Perhaps early on we liked the challenge and experience that our jobs and relationships offered, but now things are different.

We want change.
We want a new job, new environment, new everything. We’re on a trajectory, and the idea of staying on this current trajectory another 10 years seems undoable.

Very clear about that.

But do we want to change?
Well ... that's another story ...

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I've seen it too often that people are fed up with their current situation and say with the deepest conviction ever that they don't want to be where they are now in another 6 months.

But then when it comes to the commitment
- the time, energy, effort and money -
that comes with it,
every excuse under the sun is rolled out.

One of the most common reasons why people don't initiate the change they crave so much is that many of us feel guilty because we believe we “should” be happy with where we are. We think there’s something “wrong” with us because we’re dissatisfied.

But here’s the deal…

More and more of us have a turning point and we develop ourselves personally because we have more access to information and resources than ever before.

We hire PT's to develop our bodies, we listen to podcasts, read books and attend conferences to develop our minds and our beliefs.

We’re growing.
We’re different than we used to be.

Things don’t fit like they used to.
Which means we’re gonna see and experience our world differently, too.

And while we may have grown and feel that so much has changed in ourselves and in our lives, most often,
our professions, our friendships, our clothes and our marriages
have not grown with us.

So we wake up everyday feeling that pinch, that friction, that strong sense that something is off — something is out of alignment — and it’s not okay to stay on this direction much longer.

It’s not bad or wrong to feel dissatisfied.

It simply means it’s time to adjust.

The friction is our reminder that we want to do something that
aligns with who we are now.

We want to do something with meaning. We want to make a positive impact.

We want to experience greater
significance, independence, excitement, security and connection
with the people we care about.

And we don’t want to wait around any longer.

Would most of us use those words to describe what it actually is we want to change?

Hardly ever.

If tomorrow is a common word in your vocabulary too because:

> you don't know where to start with commercialising your genuine interest

> what coaching can mean to you and your situation
(and don't worry - as unique and special you may think your situation is, it highly likely is not)
and

> how an investment in your personal development can change your entire life, not just your career for the better by simply tweaking a few aspects of it,

here are some guys I’ve helped recently to make this transition:

Ben, a former CTO hired me to help him clarifying how he can commercialise his passion for software in the human digital health industry rather than using his knowledge in the financial industry where he spent the last 17 years of his career.

We figured out how to align his values and experience with the impact and income he most wanted. We got to work. He’s now consulting to one of the Big 4's on how to use software for humans and impact the entire health industry.

Jeff, a Senior Client Director from an international digital transformation consultancy hired me to help him play his own game in the consulting industry.

Instead of looking after the smooth transition to the new age technology for his clients as part for a global firm where he felt to be just another consultant who gets sent out to do the work and moved on when it's all done, we figured out his own way to make a genuine impact on companies based on his unique experiences (creative + tech) and work on his own terms.
We got to work.

He’s now hired by companies who want to transition into the new world of digital and tech but without having the overhead of a perm employee and is changing the way big players do business.

The secret sauce?

There is none.

The only way that always works?

Knowing, owning and mastering the combo of:

👉 Alignment with values.

👉 Meaningful impact.

👉 Solid income.

👉 Getting shit done.

👉 No more waiting around.