
Lead in the
TRUST [issue] ECONOMY
Be known for what matters. Be remembered by people who move markets.
We help leaders and founders turn trust into authority — and authority into opportunity.

Welcome
TO THE HOME OF AUTHORITIES
GO FROM BEING THE TECHNICAL EXPERT IN YOUR COMPANY TO BECOMING THE TRUSTED AUTHORITY IN YOUR INDUSTRY
Learn how to build trust at scale here
BEYOND CREDENTIALS
Be trusted for your influence — not just respected for your resume.
Why Trusted Authority matters?
In a world flooded with noise, credentials don’t cut it anymore.
The people who rise? They’re not louder.
They’re trusted.
Trust is the new signal.
It gets you into rooms algorithms can’t.
It turns quiet confidence into commercial leverage.
It makes you the answer — before you even show up.
The Trusted Authority™ Framework is a strategic system designed to help high-performing leaders, founders, and teams build trust that scales — and influence that compounds.
How we can work together:
For Corporates & Leadership Teams
Trusted Leadership: Executive Positioning & Visibility StrategyWhen a leader levels up, their positioning must too.
We help executives sharpen their message, align internal and external visibility, and become trusted assets to the business — and beyond.
You’ll walk away with:
✅ Executive narrative + market positioning
✅ Authority assets: updated bio, media sheet, speaker kit, LinkedIn refresh
✅ A trust-first visibility strategy mapped to business outcomes
✅ Leadership alignment toolkit to build internal trust and external confidenceDelivered as:
A full-day private strategy facilitation [in person or virtual]
Followed by 6 months of strategic support + quarterly check-ins
Best for: C-suite leaders, Heads of Department, recently promoted Partners in professional services firms and future CEOs navigating visibility, board readiness, or succession.
👉 Next step: Check out the detailed standard delivery method here or apply for a tailored Strategy Sprint
For Founders & Entrepreneurs
Founder Repositioning: Influence That Opens the Right DoorsYou’ve built the business. Now it’s time to become the brand behind it.
This is for high-growth founders raising, exiting, rebranding, or relaunching — and ready to own their next chapter with clarity, confidence, and conviction.
You’ll walk away with:
✅ Founder positioning + strategic one-liner
✅ Authority assets: founder bio, pitch profile, media 1-pager, speaker kit
✅ A trust-first visibility plan for capital, partnerships, or public presence
✅ Support to productise your expertise into commercial IPDelivered as:
A 2-week intensive sprint including:
A full-day strategy workshop (or 2 x half-day virtual sessions)
Development of your personal brand strategy and positioning plan
Creation of your core authority assets
Followed by a 90-day private advisory for visibility, messaging, and deal flow support [delivered via monthly strategy calls (x3), voice note + email access, messaging refinement for capital, speaking, and media, support for leveraging your IP and navigating high-stakes rooms]
Best for: Founders in transition who don’t need more exposure — just more of the right people saying yes.
👉 Next step: Request Founder Strategy Sprint
Why Trust is Your Most Valuable Currency
Knowledge earns credibility, but trust drives influence.
To be a trusted leader in Economy 4.0, mastering the art of trust-building at scale is essential.
This goes beyond simply managing teams or completing projects; it’s about transforming trust into a competitive advantage—making it the key differentiator that sets you apart in a crowded landscape.
Good news: There is a solution and it's only 1 step away!
Being the best doesn't mean you will be recognised for it.
Those who re-write their own success story are the ones who know how to turn their credentials into commercial and in-demand solutions, visible for the right reasons and to the right people and who are trusted by choice; not by title.
Good news: There is a solution and It's only 1 step away!
Unlock your influence and impact potential:
Trusted Authority™ Scorecard
Unlock Your Influence and Impact Potential:
Trusted Authority Scorecard
Ready to assess and amplify your influence?
Take the Trusted Authority™ Scorecard and discover where you stand.
Want actionable steps?
Grab the Trusted Authority™ Book and start building trust today.
Get started today!
Trusted Authority (Work) Book and Trusted Authority Scorecard by Petra Zink
Learn what it takes to go from unknown to know and get your copy of the Trusted Authority, the book and take the scorecard to assess your level of authority.
Become known, recognised and trusted -
beyond any title or credential
Discover how the Trusted Authority™ Framework can help you and your team build trust, amplify influence, and drive measurable results.
For Entrepreneurs & Individuals
Turn your expertise into influence and scale your impact.
Whether you’re looking to stand out in your field, elevate your personal brand, or create a powerful digital presence, this is your pathway to becoming the go-to authority.
For Corporate Teams & Leadership
Equip your leaders to lead with trust.
Tailored programs and workshops to align teams, strengthen leadership influence, and build trust at scale in today’s fast-changing market.
For Events & Conferences
Inspire action and spark change.
From keynotes to workshops, discover impactful sessions designed to transform mindsets and empower audiences with practical tools to thrive in Economy 4.0.
Become known, recognized and trusted beyond any title or credential
Ways To Become The Authority In Your Field
AUTHORITY BRANDING
Clarify, Communicate And Commercialise Your Authority Brand And Become The Go-To In Your Industry
DIGITAL AUTHORITY BRANDING
Elevete Your Authority Positioning Through A Stand Out Presence , Leveraging The Most Powerful Platform,
BOOK ME AS SPEAKER
Looking For An Impactful Speaker That Doesn't Only Inspire But Speaks To Create A Long-lasting Impact?
▪️ LEARNING RESOURCES + EXPERIENCES▪️
▪️ LEARNING RESOURCES + EXPERIENCES▪️
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