Positioning founders and leaders for influence, opportunity and what’s next.

We turn your expertise into strategic assets that build trust and open doors to the right opportunities.

From capital raises to acquisitions, board seats to post-exit influence — we make every move more strategic, profitable, and on your terms.

For Corporate Executives and Leaders
For Founders or Future Founders
For [Exit-Ready] CEOs

We turn your expertise into strategic assets that build trust, attract the right opportunities, and open doors.

From capital raises and market expansion to acquisitions, post-exit influence, and board seats — we position leaders and their organisations so every move is more strategic, more profitable, and on their terms.

Positioning you for what’s next.


For corporate Executives & Leaders
For Founders / Future Founders
Diagram showing a growth model with the words 'clarify,' 'commercialize,' 'communicate,' and 'credibility' around a circle, with concentric circles inside labeled 'credibility,' 'visibility,' and 'capability,' and a logo in the center that reads 'trusted authority.'

Maximise Your Multipliers.

Whether it’s valuation, influence, or opportunity — we make sure every next move is worth more than the last.

Ways we build your authority

Flowchart with yellow triangles and text on a black background, illustrating steps for market positioning and asset development.

Knowledge builds credibility. Strategic positioning builds value.

In Economy 4.0, winners aren’t those with the longest CV — they’re the ones whose assets build trust before they walk in the room.

Our framework ensures succession, capital, and board opportunities come to you — not the other way around.

It’s not about looking impressive.

It’s about being impossible to ignore in the rooms that shape your next chapter.

Why strategic positioning
beats credentials every time

The leaders who win now turn expertise into assets that work before they walk in the room.

Ready to position yourself for your next chapter?

Discover how investable, influential, and opportunity-ready your authority really is.

Take the Strategic Authority Assessment — the diagnostic trusted by founders and executives to uncover the hidden assets, gaps, and positioning moves that unlock capital, career, and enterprise opportunities.

Take the Assessment
A diagram showing four categories on a graph with axes labeled 'High Capability' and 'High Trust Capital.' The top right quadrant is labeled 'Trusted Authority' with a note 'where you want to be.' The top left quadrant is labeled 'Technical Expert' with a note 'where most get stuck.' The bottom left quadrant is labeled 'Emerging' with a note 'early stage, unproven.' The bottom right quadrant is labeled 'Influencers' with a note 'profile outweighs capability.' A blue circle is in the 'Technical Expert' quadrant.

Prefer to start with the foundations?

The Trusted Authority™ - From Unknown to Known playbook gives you the frameworks to turn expertise into a market advantage — trusted by leaders across industries.

Grab the Trusted Authority™ Book and start building trust today.

Buy the book
Cover of a book titled "Trusted Authority" by Petra Zink, featuring modern geometric design with teal and dark blue lines.

Discover how investable, influential, and board-ready your brand really is.

Take the Strategic Authority™ Assessment — the diagnostic used by founders, executives, and board candidates to identify the assets, gaps, and positioning moves that open doors to capital, succession, and portfolio opportunities.

Take the Authority Assessment
Book titled 'Trusted Authority' by Petra Zink with a white cover, blue and teal geometric design, and the subtitle 'From Technical Expert to Trusted Authority, Go From Unknown to Known'.

Prefer to start with the foundations?

The Trusted Authority™ - From Unknown to Known playbook gives you the frameworks to turn expertise into a market advantage — trusted by leaders across industries.

Grab the Trusted Authority™ Book and start building trust today.

Buy the book

Become known, recognised and trusted -beyond any title or credential

The Trusted Authority™ Framework shows leaders how to be trusted, remembered, and chosen.

Become known, recognised and trusted beyond any title or credential

Discover how the Trusted Authority™ Framework positions you and your leadership team to build market trust, elevate influence with decision-makers, and create measurable enterprise value.

▪️ ADDITIONAL RESOURCES + EXPERIENCES▪️

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Subscribe to the podcast
A graphic chart with four quadrants showing different levels of capability and trust for influencers and authority. The top right quadrant is labeled 'Trusted Authority,' indicating high trust and capability. The top left shows 'Technical Expert,' where most get stuck, and the bottom left is 'Emerging,' early stage and unproven. The bottom right is 'Influencers,' where profile outweighs capability.
Take the assessment
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Get my book 📘

▪️ LEARNING RESOURCES + EXPERIENCES▪️

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Subscribe to the podcast
Digital advertisement for a scorecard to unlock influence and impact potential by becoming a trusted authority, featuring a quadrant graph with high competence and visibility.
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Get my book 📘